Economy Not Stopping Ticket Price Increase
By Scott Kornberg
Even with the country in its worst recession since the Great Depression, 18 NFL teams have increased ticket prices for the upcoming season. While USA Today proposes that the main motivation of ticket price increases is for teams to stay competitive, it shows that teams continue to overlook the needs of their blue-collar fans. The economy may be slightly better than it was last year, but its still not enough for sports fans to rationalize spending such a large portion of their income on football tickets.
A perfect example of a team misunderstanding their blue-collar fans is the Minnesota Vikings. While they continue to sell the league’s cheapest nosebleeds at $15, the Vikings raised prices on 85% of their tickets, and are raising ticket prices for the second time in three seasons.
The Houston Texans and Pittsburgh Steelers are also raising prices heavily on tickets, with an average increase of 6.67% and 7%, respectively. Both teams, with rabid fan bases that routinely sell out games, are banking on the fact that fans will pony up extra money in the recession to watch football. Both teams do not understand that to raise prices in this unstable economic climate, they are pricing out some of their blue-collar fans.
The only way for teams in the NFL to stay competitive is to create as much revenue for themselves as they can. However, when teams attempt to increase revenue at the expense of fans, it shows that teams do not understand the economic issues that many of their fans face. As teams continue to raise prices every two to three years, they continue to price out more and more of their working class fans. As a non-profit entity with anti-trust exempt status, the NFL should own up to its responsibility to the public and provide affordable seats for their blue-collar, low-income tax-paying fans.
Scott Kornberg is a sportscaster for WMUC Sports
(www.wmucsports.com). He hosts his own sports talk show, and announces baseball and softball games for the University of Maryland. He covers Maryland’s football and basketball writing for www.turtlesportsreport.com part of the scout.com network.
















